Liza Zhurkovskaya, aka Curator on the Go, is a Toronto-based Art Curator & Art Advisor. For more than eight years, Liza worked directly with corporate and private clients to acquire original art and has brought hundreds of artworks to the public eye. In 2020, she founded Kefi Art Gallery to support her artists and help her clients enjoy the beauty of art during the pandemic. "I believe that everyone can and should surround themselves with art. I guide and assist my clients in art acquisitions with the purpose of starting a collection, investment, or to decorate homes and working spaces with proper pieces."

Liza is passionate about helping people make a living through their creative work. She has been working directly with artists since 2015, and has helped them thrive in the industry through media opportunities, exhibitions, and business advice. She focuses on the business side of the industry, something that is not often discussed in art school, and that many independent artists do not focus on enough. Liza's goal is to erase the trope of the “starving artist”, and help artists set goals, find their voice, brand, and niche, and understand how to sell and price their artworks and services to collectors.

Liza is known as a community leader and her goal is to support artists and contribute to the Toronto arts and culture with thought-provoking and divergent exhibitions and art activations. Liza also produces Curator on the Go Podcast as a platform for artists, art professionals and other creatives to share their stories and learn from each other. Check the podcast section to learn more and listen to the latest episodes.