Liza Zhurkovskaya, aka Curator on the Go, is a Toronto-based curator and art advisor. Active in the art world since 2015, Liza advises corporate and private clients on acquiring, commissioning, displaying, and caring for original fine art. She is a founder of Kefi Art Gallery and cultivated a dedicated community of collectors, industry professionals and art enthusiasts in Canada and beyond. Liza is known as a community leader who champions diversity and visual storytelling through impactful exhibitions and public activations. Her curatorial work has brought hundreds of artworks into the public eye, and her past clients include UPS Canada, Cadillac Fairview, QuadReal Property Group, and Danish Pastry House, among others.

Liza is committed to supporting artists in building sustainable careers, which has helped them thrive in the industry through media opportunities, exhibitions, and curatorial advice. She focuses on the business side of the industry, something that is not often discussed in art schools, and that many independent artists do not focus on enough. Liza's goal is to erase the trope of the “starving artist” and help creatives set goals, find their voice, brand, and niche, and understand how to sell and price their artworks and services to collectors.

Liza holds an Honours Bachelor of Arts in Art History from the University of Toronto and an MFA in Criticism & Curatorial Practice from OCAD University. She has delivered speaking engagements and presentations for organizations including the Richmond Hill Group of Artists, The Propeller Gallery, Western University, and the Federation of Canadian Artists. She has also served as a juror for exhibitions and public art initiatives with the City of Mississauga, the Ontario Society of Artists (OSA), and Artists’ Network, among others. Liza is the creator and host of  Curator on the Go Podcast, where she celebrates creativity in all its forms and explores the diverse practices of artists and art professionals with unique perspectives on art.